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Better Not Younger–


Better is the product of experience, of time, of learning exactly what works. Better is our power– the one that only comes from growing into ourselves. 


The ask was to elevate the overall BNY brand starting with the launch of the Superpower Advanced Serum and breakthrough the clutter of existing brands and other new scalp serums to become THE haircare for all women 40+.

Creative Strategy

Photo Art Direction 

Pre + Post-production

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