Pure DKNY-

Pure New York

As Art Director for DKNY at Laird + Partners, I created campaigns for a variety of DKNY brands including Jeans, Pure, Fragrance and Intimates. The story of Pure DKYN is one of my favorites. The campaign focuses on moments of clarity and calm within the frenetic pace of NYC life. 

Art Direction 

Print Advertising

Video Direction  

Pre & Post- Production